Senior Paid Media Buyer (Google, Bing, Facebook, TikTok)

ROLE:

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This role will be directly working for Property Leads, a start-up lead generation and data company in the real estate industry. The Senior Paid Media Buyer role is pivotal in generating high quality motivated seller leads and in-turn driving revenue. With our small team of 10 and start-up culture, this role is demanding in terms of time and attentiveness (far more than a traditional 9-5 job).

 

You will thrive as a detail-oriented analyst energized by new challenges and looking to develop the depth and breadth of your campaign management and analytical skill sets.

 

RESPONSIBILITIES:

  • Ownership over campaign development, management, optimization, and reporting within various paid digital media platforms.
  • High attention to detail when developing, managing, optimizing, and reporting various paid digital media platforms.
  • Build, test and manage ad creative and ad copy for all campaigns.
  • Responsible for daily, weekly and monthly optimizations to drive business and KPIs forward.
  • Updates CMO on status of current accounts on a daily basis and elevates any issues in a timely manner.

 

  • Responsible for overseeing all campaign tracking set-up, implementation, and testing before launch of a campaign.
  • Understands rules, regulations, and data ecosystems related to paid marketing and identifies and communicates issues when they arise.
  • Ensures strict adherence to budgets while meeting objectives.
  • Faces technical challenges head-on and takes initiative to solve problems.
  • Stays current on all media/marketing trends.
  • A strong focus on lead quality even at the sacrifice of ROAS.

 

BASIC QUALIFICATIONS:

Ability to:

  • take ownership while multi-tasking and delivering work on-time for set deadlines
  • solve complex problems
  • work effectively with a variety of internal teams and business groups, including Marketing and Leadership teams
  • Highly motivated with ability to work in a fast-paced environment and comfortable making decisions
  • Strong interpersonal and communication skills.

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