Sr User Experience Researcher, Yahoo Mail

Yahoo is a global media and tech company that reaches hundreds of millions of people around the world, bringing them closer to what they love—from finance and sports to shopping, gaming, and news—with the trusted products, content and tech tha

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t fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.

About The Company

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

A Little About Us

The Research team is committed to championing people-centered experiences that bridge the gap between our users, designers, product managers, engineers, marketing, and editorial to generate empathy and identify opportunities to improve our product experiences. We are a team embedded across product organizations. We sit side by side with all of the teams and work hard to ensure collaboration, communication, and visibility. We are looking to hire an experienced User Experience Researcher to play a critical role in our Yahoo Communications (Comms) research team.

A Lot About You

As a Sr. User Researcher, you have a proven track record of shaping and delivering a wide range of generative and evaluative UX research projects across the entirety of the digital product life cycle. Your thought leadership and deliverables will be critical in our ongoing effort to better enable product and design teams to make informed, confident decisions and to set the strategy for future products and features.

At Yahoo, you will collaborate with a multitude of stakeholders in a challenging environment to deliver key insights that will drive the next generation of our products. We are a fast-moving company, and direct experience in both traditional and modern approaches to recruitment, diverse research methods, and impactful reporting is a must. No matter if you are engaging in in-depth interviews, user acquisition research, retention analysis, behavioral data analysis, competitive analysis, survey design, or usability studies, you are a deep and insightful thinker who both revels in the challenge of a complex problem and can bring a fresh perspective to your work.

Specifically, the Sr. User Experience Researcher will work in Yahoo Mai, focusing on iterative and innovative product research where there is a need for a well-versed mixed methods researcher. We are looking for someone with demonstrated expertise in generative and evaluative research methodologies (qualitative and quantitative) with experience in UX Research, working closely with data analytics, and some experience in user growth efforts.

In addition, the Sr. researcher will have strong consumer sense, business acumen, strategic thinking, and the ability to see the big picture. Having effective problem-solving and communication skills as well as good common sense, will enable you to succeed in this role. You’ll have a broad scope of responsibilities and opportunities to make a significant impact on product and business, as a strategic and tactical partner to Yahoo Comms’ decision-makers through pre-, mid-, and post-decision stages.

What you’ll be doing:

 

  • Identifying research needs and key research objectives in partnership with product, design, and engineering teams to address research needs for a variety of products and projects throughout the product life cycle.
  • Working with product and design teams in identifying research needs and creating optimal studies tackling right problems using the appropriate research methods (moderated and unmoderated remote interviews, concept tests, needs/market sizing, heuristic evaluation, competitive analysis, usability tests, diary studies, surveys, CSAT …)
  • Choosing the right research at the right time and communicating meaningful, actionable insights effectively and efficiently to impact business.
  • Investigating user engagement patterns through A/B testing and experimentation, conducting qualitative studies to identify opportunities to enhance user retention, and iterating on approaches and collaborating with stakeholders to continuously improve outcomes, working closely with Yahoo Analytics
  • Producing compelling and digestible deliverables focused on telling the story and highlighting important insights, and providing a holistic point of view for growth with necessary product behavioral data
  • Socializing, collaborating, and presenting research to multiple teams and leaders across the organization

Other additional responsibilities:

 

  • Mentoring junior and mid-level UX researchers by providing guidance, feedback, and support, to ensure the quality of research work and contribute to the overall success and growth of the research team.
  • Collaborating to define best practice frameworks, research methodologies and documentation surrounding research activities

 

Qualifications – What you will bring to the table:

 

  • Bachelor’s or Master’s in HCI, Information Systems, Computer Science, Cognitive Science, Economics, Marketing, Psychology, Sociology, or similar field of study
  • 3+ years of experience in digital product end-to-end research mixed methodology (both qualitative and quantitative, primary and secondary), and driving product/design decisions throughout the product development lifecycle, and prioritizing multiple research requests successfully
  • Experience in conducting user acquisition/conversion research and retention analysis, and synthesizing insights from multi-method studies, including experiment behavioral data.
  • Familiarity with A/B testing, experimentation and behavioral data analysis (e.g., synthesizing experiment data, behavioral data and UXR learnings)
  • Experience in Agile product development environment. A healthy understanding of how to balance the fast-paced, flexible nature of generative and iterative research with the rigor, and collaborate with internal data analytics focusing on iterative product/design development
  • Knowledge of user-centric design principles and methodologies, including heuristic evaluation.
  • A portfolio demonstrating previous work experience and deliverables, that illustrate how your research informed business strategy and product decisions, and your research pipeline and your ability to delve into in-depth understanding of user mental model and behavior and extract actionable insights from quantitative and qualitative data.

Preferred Qualifications

 

  • Experience in research in AI-powered products, services, or features exploring how users perceive and interact with them, user benefits and concerns, ethical implications, etc
  • Experience in market research, trend research, and competitive landscapes, identifying potential user segments and new market opportunities
  • Technical knowledge of quantitative research and online surveys, sampling, questionnaire development, and reporting

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