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Now Brewing – #tobeapartner

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.

Global Channel Development is a strategic business unit that plays a key role at Starbucks by elevating and amplifying the Starbucks Brand through At-Home Coffee, Ready-to-Drink and Foodservice solutions. Today, we serve consumers in 87 markets around the world, whether they’re shopping in grocery store or online, in their workplace or traveling. Global Channel Development does this within a World Class Partnerships model, building relationships and collaborating with business partners like Nestlé and PepsiCo, to bring Starbucks products to life around the world.

This role contributes to Starbucks success by developing strategies for driving business growth via improved digital experiences for consumers. The strategies you develop will impact all Global Channel Development markets, and often intersect with the Starbuck Retail business, hence require extensive global and cross-functional leadership and collaboration.

As a strategy manager for digital consumer experience, you will:

Developing and Implementing Digital Strategies

Strategic Planning: Create and implement comprehensive digital strategies that enhance consumer experience and drive business growth. This involves understanding the market, consumer behavior, and leveraging digital tools to create a cohesive and engaging consumer journey, as well as defining the appropriate frameworks for measuring performance.
Market and Consumer Insights: Conduct market research and analyze consumer data to inform strategy development, ensuring that digital initiatives are aligned with consumer needs and preferences.

Optimizing Customer Experience Across Digital Channels

Customer Journey Mapping: Map out and optimize the customer journey across all digital touchpoints, ensuring a seamless and engaging experience.
Personalization and Engagement: Implement personalized marketing and engagement strategies to enhance consumer satisfaction and loyalty, making use of data analytics to tailor experiences to individual consumers.

Cross-functional Collaboration and Global Leadership

Team Leadership and Coordination: Lead and coordinate cross-functional teams to execute digital initiatives effectively. This includes working closely with internal stakeholders such as marketing, sales, IT, and product teams to ensure alignment and successful implementation of digital strategies, as well as regional and market teams where the strategies come to life.
Stakeholder Management: Engage with and manage relationships with key stakeholders, including senior management, to secure buy-in and support for digital initiatives.

We’d Love To Hear From People With

4 years – Strategic management consulting
2 years – Data analysis and modeling
2 years – Developing and delivering presentations to executive level audiences
2 years – Leading teams
Strong attention to detail
Ability to lead others
Strong analytical ability
Advanced skills in Microsoft Word, Excel and PowerPoint
Ability to apply knowledge of multidisciplinary business principles and practices to achieve successful outcomes in cross-functional projects and activities
Ability to simplify and structure complex and ambiguous problems
Project management skills for large and complex problems involving multiple sub-teams
Ability to positively contribute, lead and develop cross-functional teams
Ability to present complicated material in a concise and effective way

Preferred Experiences And Skills

Strategy development, ideally within a top-tier management consultancy:
- Analytics & insight: Use diverse sources of consumer data and distil into actionable insights.
- Market research: Ability to generate detailed briefs for new research
- Modelling: Generate commercial models and high-level business cases, based on solid financial understanding
Experience with consumer-facing digital technologies including eCommerce/DTC, and associated consumer experiences
Proficiency in digital marketing strategies, including SEO, SEM, content marketing, and social media and associated performance metrics
FMCG and/or QSR experience (ideally): understanding of FMCG market dynamics, consumer trends, and competitive landscape
Leadership experience: Lead in problem solving across multi-discipline cross-functional stakeholder groups
People management experience in order to:
- Manage 3rd party service providers/vendors, cross-functional stakeholders
- Manage and develop of 1-2 direct reports longer term.
Global perspective: Good understanding of franchise and non-franchise global commercial operations
Communication: Exemplary written and verbal presentation capabilities. Ability to champion an idea with senior stakeholders.
Versatility – Independent worker with strong interpersonal and influencing skills
Consumer-centric thinking and passionately represent the voice of the customer
Resilience: Ability to thrive in a fast-paced and constantly evolving digital landscape
Led by strong sense of values, aligned to Starbucks mission & values

strategy manager, Digital Consumer Experience (Remote – U.S.)

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strategy manager, Digital Consumer Experience (Remote – U.S.)

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