Senior Health Editor, Buying Advice

Job Overview:

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We are looking for a Senior Health Editor to lead the development and creation of trusted shopping guides in the health and wellness space. In this role, you’ll create product reviews and best-of lists in the health and wellness categories, focused on a middle-aged to senior audience — think hearing aids, supplements, DNA testing kits, etc — for Yahoo and AOL.

The ideal candidate is a seasoned health editor with a proven track record of creating successful commerce content. You’ll implement a health-specific vetting process for use across properties, and review interview experts to compile top best lists, along with testing products yourself and managing the testing process across a testing panel, when appropriate.

 

You’ll be game to roll up your sleeves and create content yourself, manage a small team of in-house writers, and come with a stable of freelance writers to help scale content as we grow. You’re an SEO wizard, with deep experience researching and creating content that’s highly visible to search engines.

 

Key Responsibilities:

 

  • Develop and execute a vetting and testing process for health and wellness-related products
  • Write and edit reviews and best lists
  • Manage a small team of in-house health writers
  • Grow a stable of freelance health writers
  • Work with our SEO and update editors to maintain content throughout the year

 

  • Be willing to have a “start-up mentality” as we work together to build out your team
  • Utilize SEO best practices to optimize content for search engines and improve content performance
  • Stay up-to-date on trends in the health and wellness industry and identify new opportunities for content development.
  • Monitor and analyze content performance to identify opportunities for optimization and growth

 

Qualifications:

 

  • Bachelor’s degree in journalism, communications, or a related field
  • 8+ years of experience as a health editor, with a focus on commerce and shopping content
  • Strong writing and editing skills with an ability to create engaging and informative content
  • Pro-level experience in SEO best practices and optimizing content for search engines

 

  • Knowledge of the health and wellness industry, including trends, products, and services
  • Experience managing a team of writers and editors, including hiring, training, and performance management
  • Excellent communication skills and ability to work collaboratively with cross-functional teams
  • Strong analytical skills and experience with content performance analysis

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