YouTube Channel Manager

Role overview:

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The purpose of this role is to manage the day-to-day activity across the JD Sports YouTube channel. To proactively and efficiently manage content across the channel from concept through to execution and delivery. You will have a main focus on channel elevation ensuring growth in terms of community & channel awareness.

You will manage the backend of the channel including content uploads & scheduling, tagging, metadata and SEO as well as building and managing the community across both channels. Reporting into the channel manager and working alongside our creative partners, you will support in keeping the channel active, engaging and trending.

Responsibilities:

Channel Management

 

  • Manage the channels content schedule.
  • Mange the full production process from ideation through to execution and delivery ensuring projects run on time and meet deadlines.
  • Support in the delivery of graphical elements such as thumbnails and end frames.
  • Manage the roll out process within the wider JD Sports team.
  • Work with the channel lead to buildout a channel growth strategy.
  • Work with the channel executive to build and consistently grow the channels community and awareness.
  • Work with productions to create elevated cutdowns for social.
  • Ideate social & short form concept that is organic to talent and taps into trends.
  • Manage the upload and scheduling of the content including titles, descriptions, metadata, hashtags and subtitles.
  • Contribute towards driving the channel towards key KPI’s through community building & trends.
  • Support on any YouTube driven talent briefs. Tasks may include but are not limited to: Working with agency and/or talent on concepting; Sourcing relevant YouTube talent; Budgeting; Contracting; Managing conversations and content; and updating internal and external stakeholders.
  • Report on YouTube channel activity.
  • Maintain strong relationships with our key creative partners.
  • Identify channel trends and new/upcoming talent.
  • Build an on-channel community that puts JD at the forefront of Urban Youth.
  • Attend shoot days where required.

Skills and Experience:

 

  • A strong knowledge of YouTube as a content platform including experience in content management and writing metadata and SEO.
  • Experience in managing production processes is essential.
  • A strong understanding of YouTube content, trends & storytelling.
  • A strong understanding of the Urban Youth space across YouTube & content creators.
  • Track record of managing successful YouTube channels.
  • Prior experience, min. 2 years, working in a content driven environment with a history of YouTube.
  • In-depth knowledge of the back end of YouTube is essential.
  • Experience in YouTube/social strategies and how to captivate audiences through content and storytelling.
  • Strong understanding of reporting and aware of / experience in actioning the latest social trends.
  • Project management skills organised and able to manage multiple projects at one time.
  • Strong communication skills: able to give direction and to liaise closely across different levels of the organization.
  • Experience directly managing individual(s) is preferred.

Training needs to upskill:

 

  • Training on JD’s Influencer platform at time of employment
  • Directly management of YouTube campaigns (small – large scale) incl. attending shoots, managing budget(s) etc.
  • Any management training / courses that may upweight skillset
  • Understanding of reporting within the industry and using these to benefit JD’s reporting and wider strategy
  • Opportunity to present back to key senior stakeholders (in wider teams)
  • Direct management of the team and driving their development
  • Direct support on developing of wider YouTube Channel and Talent strategy
  • Strong knowledge of Instagram, TikTok and YouTube as well as supporting social channels and new and upcoming platforms.
  • Use of tools including Excel, Google Analytics and other influencer reporting platforms

The Company:

The JD Group is a leading omnichannel retailer of Sports Fashion, Street & Premium Fashion, Outdoors and Gyms with over 60,000 colleagues over 3,400 stores across several retail fascia’s in over 30 markets around the world.

We are an equal opportunities employer who embraces and values differences. We recognise the importance of an inclusive workplace culture in which everyone can thrive irrespective of their background or identity.

To be a part of this successful and continuously growing company, you will have the desire to ingrain our strategic goals of being a people first, a digital leader and customer focused organisation which provides operational excellence and is continuous with identifying new areas of growth into our day-to-day.

We know our employees work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits:

  • Incremental Holiday Allowance
  • Staff Discount on qualifying purchases across Group retail stores and online
  • Exclusive Colleague Bike Discount scheme
  • Discounted Gym membership
  • Personal development opportunities to learn and develop at work
  • Access to Apprenticeships and accredited qualifications

Interested?

If you are interested in this position, then press the Apply Now button.

Due to the high volumes of applications our opportunities attract, it takes time to review them all. If you don’t hear back within two weeks of your application, please consider your application to have been unsuccessful on this occasion

Applications that meet the skills criteria will be contacted for a 1st stage meeting with the talent team. Shortlisted candidates will then be invited to interview with the hiring manager.

Thank you again for your time.

YouTube Channel Manager

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