Influencer Marketing Coordinator

Job Title: Influencer Marketing Coordinator

Reports to: Influencer Marketing Manager

Job Location: Los Angeles, CA – Hybrid ( must reside in CA)

Job Class: Non-Exempt

About SHEIN

SHEIN Distribution Corporation distributes SHEIN’s products in the U.S. Founded in 2012, SHEIN is a leading global online retailer with operations in Guangzhou, Singapore and Los Angeles, along with other key markets. SHEIN reaches consumers across more than 150 countries and regions around the world. We place a premium on choice, delivering more than 6,000 new fashion, beauty and lifestyle products daily with more than 600,000 items available. Our mission is to help people express their individuality through the latest trends that are accessible and affordable. To learn more about SHEIN, follow us at shein.com, instagram.com/sheinofficial and youtube.com/shein.

Position Summary

Our Influencer Marketing Coordinator will be responsible for executing strategic monthly influencer campaigns and onsite influencer activations at our tentpole marketing initiatives. You’ll be maintaining strong relationships with current influencers in addition to establishing new ones. You’re not only creative, but goal oriented, data-driven and have an all-around positive attitude. You’re someone who loves pop culture, fashion, social media and always knows the latest up and coming influencers! Who we’re looking for: a forward-thinking, hardworking, diligent, self-starting individual with the mindset that this is more than just a job, this is your career. You wear many hats, chase after your dreams, love to network and are comfortable with picking up the slack wherever needed. You’ll be able to bring your groundbreaking ideas to SHEIN.

Responsibilities:

• Work with the influencer team to strategically identify talent for gifting, brand campaigns, event activations and programs that maximize ROI and achieve campaign KPIs
• Influencer outreach, negotiation, and contracting to ensure an optimal outcome for the brand
• Oversee influencer generated branded content to ensure we stick to campaign timelines and deliverables
• Compile, analyze, and assess the performance of influencer marketing campaigns to make strategic decisions and improvements
• Maintain an influencer database with accurate and up to date brand partnerships
• Monitor event calendar and coordinate campaigns around major events
• Build strong relationships with talent, influencers, and agencies
• Develop and manage the influencer gifting program

Skills and Qualifications

• Bachelor’s Degree required.
• Minimum of 1-2 years’ experience in influencer marketing, social media, or digital strategy
• Excellent organizational and communication skills
• Master multiple projects simultaneously and prioritize
• Fluent in all social media platforms (Instagram, YouTube, Twitter, Facebook, TikTok,
• Snapchat, etc.) and digital marketing trends
• Comfortable with occasional travel and networking
• Outstanding relationship-building skills