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At Delta Star, growth meets innovation as we supply one of life’s most basic needs – electricity! From being part of the first and largest electrification projects, to now being core to our nation’s grid and infrastructure, we are the largest American-owned manufacturer of medium power transformers in North America and the premier manufacturer of mobile transformer substations.
Company Info
Delta Star provides power solutions for utilities across North America. This includes the manufacturing of medium-power transformers, mobile transformers, mobile electrical substations, trailers, and unitized substations. We offer power transformers for utility applications including power and distribution, transmission voltages, system ties, and automatic voltage regulations, as well as industrial applications. Delta Star also provides comprehensive engineering, testing, maintenance services, and parts for any transformer manufacturer through our Field Service business unit, ensuring our customer’s transformers and mobiles maintain peak performance.
Purpose
The Digital Marketing Coordinator is responsible for DELTA STAR’s online marketing efforts driving traffic for DELTA STAR’s website, social media channels, and other online managed destinations. Delivering growth by optimizing online traffic channels including website content, SEO, landing pages, and social media, leveraging the full capabilities of all DELTA STAR’s digital marketing platforms.
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Main Responsibilities
- Develops and implements strategic online marketing programs at either campaign or marketing channel levers.
- Stays abreast of changes in the online marketing environment to best serve the objectives of the organization and adjusts plans accordingly.
- Develop and implement effective marketing strategies including tactic selection, audience segmentation/ targeting, ongoing testing and content & creative optimization.
Specific Duties
- Develop marketing calendars and testing schedules to achieve organizational objectives
- Manage the design, customer segmentation, messaging, analytics and test-and-learn strategies for relevant marketing programs or channels.
- Actively benchmark competitors and best of breed marketers and implement improvement recommendations.
- Identify site enhancements needed to increase efficiency and volume of performance from managed marketing programs or channels.
- Perform detailed analysis across programs, campaigns and segments and make actionable recommendations for improvement. Use web analytics to study user behavior and recommend improvements.
- Responsible for social media management (content, deployment, engagement, and measurement)
- Responsible for website development and management (Design & Content).
Education & Experience
- Bachelor’s degree in marketing, public relations, communication, or related field.
- Minimum of 5 years of digital marketing experience.
- Track record of growing online channels.
- Must have a solid background in online marketing as well as an understanding of online best practices and web trend analysis.
Knowledge, Skills, and Abilities
- Proficient in WordPress.
- Knowledge of and experience managing social media channels.
- Highly developed analytical and excel skills and familiarity with core metrics.
- Exceptional planning and project management skills.
- Outstanding creative and strategic thinking abilities.
- Ability to effectively interact with cross functional teams.
- Strong understanding of business-to-business insights, competitive/business environment and consumer behavior.
- Strong verbal and written communications skills, including meeting facilitation and presentations.
- Excellent verbal and written communication skills with a proven ability to write in a style that is customary for external publications.
- Proficient in Microsoft Office Suite.
- Organized with attention to detail.
- Ability to work independently on an assignment and meet established deadlines.
- Excellent people skills and ability to work collaboratively with all levels of the organization and manage external relationships.
- Strong analytical and critical thinking skills with the ability to take initiative.
- Desire to work outside of boundaries, drive change and foster continuous improvement.
- Ability to speak, write and read French desired.
Travel Requirements
- Travel requirements (Less than 10%)
Work Environment and Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is required to frequently walk; talk or hear; and use hands to finger, handle or feel. The employee is required some of the time to stand and sit. The employee is required to occasionally climb or balance; stoop, kneel, crouch or crawl; reach with hands and arms. The employee must some of the time lift and/or move up to ten pounds. There is no special vision requirement for this job.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
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