Director, Global Brand Management

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lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we’re in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

 

A day in the life

As Director, Global Brand Management, you will be responsible for inspiring the enterprise to champion Guests and Consumer needs and rallying the organization to drive forward opportunities that will drive inflection for the business. You will work with leaders across product, channel, and region to build long-term plans that will drive short term and long-term impact. And you will guide teams to deliver against the enterprise priorities and plans.

* Lead the development of the 5-year brand plan for Collabs and Partnerships, Casual and other categories to ensure alignment and influence with 5-year enterprise plan

* Define and drive the development of global brand storytelling moments and global brand code/guidelines/playbooks that bring to life both brand and product philosophies for Consumers and Guests

* Collaborate with product leaders to identify key product and innovations to highlight in brand storytelling and when

* Lead the go-to-market planning process for Global initiatives, from brief to concept development to media planning to campaign performance; including reviewing and elevating the work at all touch-points

* Define and own KPIs for global brand storytelling initiatives

* Lead the investment/budget allocations across teams and channels to achieve KPIs

* Inspire and mentor a team of direct reports to deliver best-in-class work and support in their development journey

 

Qualifications

* Bachelors degree

* 15+ years of relevant experience in brand planning, brand marketing and/or brand strategy at global, multi-national brand

* Must have experience in a collabs planning/marketing role or team

* 5+ years in a managerial role

* Global experience, behavior, and mindset

* Effective and collaborative stakeholders across the organization

* Expert negotiator, influencer and relationship builder

* Excellent presentation skills

* Experience working quickly and efficiently, and keeping pace in a fast environment

* Ability to juggle changing priorities while maintaining a positive attitude in the face of challenging deliverables.

 

Must-haves

* Acknowledge the presence of choice in every moment and take personal responsibility for your life.

* Possess an entrepreneurial spirit and continuously innovate to achieve great results.

* Communicate with honesty and kindness and create the space for others to do the same.

* Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.

* Foster connection by putting people first and building trusting relationships.

* Integrate fun and joy as a way of being and working, aka don’t take yourself too seriously.

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