Social Media Specialist

Job Description

Purpose:

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The Social Media Specialist is responsible for increasing Lingraphica’s exposure and community through social media platforms. The SMS works as part of the Digital Marketing Team to reach company goals by overseeing Lingraphica’s interactions with the public by implementing social media content strategies.

The SMS analyzes engagement data, identifying trends in customer interactions to determine which initiatives work best, and capitalizes on this information to continue scaling Lingraphica’s social community and brand awareness.

Essential Duties & Responsibilities:

  • Generate, edit, publish, and share daily content (original text, images, video, etc.) that builds meaningful connections and inspires the social community to take action
  • Creates and executes social media campaigns and ensures brand consistency
  • Facilitates scaling brand and company awareness through various social media channels
  • Works with Content Manager to create and implement social media strategies monthly
  • Designs and creates eye-catching and engaging visual content
  • Ensures brand consistency in copy through tone, voice, and terminology
  • Balances the content needs of multiple audiences, i.e., people with communication impairments, caregivers, speech-language pathologists, and others
  • Conducts all aspects of social media interaction between customers and the company, and ensures a positive customer service experience
  • Creates actionable plans to both grow and maintain followers through popular social media platforms such as Facebook, Instagram, LinkedIn, YouTube, and Twitter
  • Ensures and measures progress on all platforms using analytical tools such as Google Analytics, HubSpot, and others
  • Prepares and analyzes monthly reports on social media performance to benchmark success and identify areas for improvement
  • Oversees the creation and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives
  • Collaborates with stakeholders across the organization to identify and leverage marketing opportunities
  • Explores opportunities for expanding the company’s presence on additional social media platforms

Qualifications

Education & Experience

  • Bachelor’s Degree in Communications, Marketing, English, or related field, or equivalent combination of education and experience
  • 3-5 years of social media experience creating and implementing social media campaigns
  • Professional certification in Google Analytics, strongly preferred

 

Knowledge, Skills & Abilities:

  • Excellent writing, editing, and communication skills
  • Strong design skills using Adobe Photoshop, Illustrator, or other related design tools
  • Strong computer skills using Microsoft Office
  • Experience using multi-social posting programs such as Loomly and HubSpot preferred
  • General knowledge of Search Engine Optimization and internet ranking for web content
  • Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
  • Ability to work well individually and as part of a team
  • Experience training other staff to engage with a social strategy

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