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Take day-to-day responsibility for the Horniman’s website and social media content, contribute to marketing and communications campaigns alongside colleagues, support digital media activities within the Horniman and provide administrative support for our customer data capture and performance reporting.

Section description
The Digital team is responsible for managing audience-facing digital activities across the Horniman, ensuring that we continue to grow visitor numbers on site and online, and attract new audiences. The team coordinates campaigns for the Horniman’s public programme including exhibitions, events and activities. They also contribute to the growing awareness of the Horniman’s important collections.

The team manages the website, and social networks like Instagram, YouTube, Facebook, LinkedIn, and TikTok and a wide range of other social media platforms, review sites like Google and Trip Advisor, as well as on-site digital screens and our Intranet, Hornet. The team works closely with other departments to encourage use of digital technology and communications throughout the Horniman.

Social media support (35%)

Provide day-to-day support for the Horniman’s social media channels (e.g. post for us, update Facebook, Instagram etc, respond and engage with audiences) in consultation with the Digital Manager and Digital Coordinator.
Proactively source, produce and co-ordinate social media and digital content from across the Horniman, including video and audio production, identifying high impact content and maintaining tone of voice, with an increasing emphasis on short form video (like reels).
Seek out opportunities to join in with sector wide social opportunities, such as popular threads or memes.
Advise on new social media channels alongside the rest of the team and implement appropriate tactics and plans.

Digital content production and management (30%)

Ensure the Horniman Museum and Gardens website is kept up to date, with appropriate content to promote activities, provide collections access and engage our audiences.
Ensure Hornet, the Horniman’s intranet is kept up to date with regular news, images and updates, working with staff to communicate news internally.
Develop short form video content aligned with our calendar, projects and programme, for social channels, as well as contribute to longer form video content projects.
Source, produce and co-ordinate digital content from across the Horniman, both written and visual, making regular contributions to our blog, trails and activities.
Ensure adherence to content style guides, standards and branding guidelines.
Maintain overall site information architecture, ensuring the structure is clear and consistent for our audiences.
Advise and contribute to on-going digital and web developments within the Horniman.

Marketing and engagement (15%)

Deliver social media / digital campaigns to promote the Horniman Museum and Gardens, its exhibitions, events and activities to a range of audiences in collaboration with colleagues.
Deliver social media / digital campaigns to promote engagement with the Horniman’s collections and increase usage of our online collections for a range of audiences in collaboration with colleagues.
Oversee the content updating for on-site digital screens.
Supply images to internal and external stakeholders as required for publication.

Database analytics and administration (15%)

Monitor website and social usage, and regularly report on site performance against key performance indicators.
Monitor the Horniman’s Google Adwords account and optimise our usage to improve our reach and click throughs.
Contribute to measuring Horniman analytics against sector benchmarks.
Provide administrative support for the website development project and other projects.
Assist the Digital Manager and other colleagues in analysing and interpreting data to identify trends and opportunities.
Produce of regular performance monitoring reports.

Training and Development (5%)

Provide training and support to Horniman staff and volunteers in the production of content, social media use, and the use of the CMS.
Maintain up-to-date knowledge and overview of relevant developments in the field, attend training seminars, cultural sector events and networking events.

General responsibilities

Act in a professional manner and uphold the Horniman’s Code of Conduct
Follow and promote safe systems of work and observe health and safety regulations
Any other duties that may be required to ensure the effective running of the section

Job activities may vary and evolve over time to meet business needs.

PERSON SPECIFICATION

Minimum Shortlisting Criteria

Experience of updating web content and working with a content management system (E)
Experience of using a variety of social media platforms in a business context (E)
Experience of developing rich digital content, both written and visual (video, photography, audio) (E)
Digital skills in image and audio-visual editing (eg. Adobe Photoshop, Premier or similar), writing and optimising text for online audiences (E)

Additional Shortlisting Criteria

Experience of using databases or spreadsheets to manage stats and customer information (E)
Knowledge of other creative Adobe packages: InDesign, After Effects, Audition, or equivalents (D)
Appreciation of the needs of different audiences, able to tailor content for specific types of media (E)
Good interpersonal and communication skills and the ability to forge effective working relationships (E)

Further Selection Criteria – to be assessed prior to interview

Creative writing skills which will intrigue and engage visitors to the website and users of social media, with excellent spelling and grammar (E). Good attention to detail in editing and proofing content (E)

Strong visual eye in photography, video and graphics (E)
An understanding of meme and internet cultures (E)

Skills and abilities

Strong Word and Excel skills (E)
Good PowerPoint skills (D)
Knowledge of Sharepoint and Office 365 (D)

Personal attributes

A passion for digital and enthusiasm for social content.
An empathy with the Horniman mission and an interest in its exhibitions, activities and events
Commitment to equality and diversity
Willingness to work flexibly to achieve corporate objectives
Commitment to own learning and professional development

Circumstances

A basic DBS disclosure is required for this post.
There will be a requirement to work some weekends and evenings.

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